Vet developed All natural ingredients Research backed Made in the EU

Kind to joints.
Kind to tummies.
Kind to them.

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The Joint Care journey

The proof is in the progress

What owners typically notice, week by week. Real stories from the founding pack coming soon.

Weeks 1–2

Stiff mornings, slower walks, hesitant on the stairs.

The starting point
Weeks 3–4

Getting up more easily - and keener for the second walk.

Early signs
Weeks 6–8

Back to park zoomies and youthful movement.

Where it settles
GMP+ Certified
Made to pharmaceutical standard

GMP-certified soft chews

Four daily formulas, each made in a GMP+ facility in the EU and sold in a pouch that belongs on the shelf - not hidden in a cupboard.

Joint Care
Joint Care
MOBILITY
Back soonCalming
Calming
ANTI-ANXIETY
Coming soonGut Health
Gut Health
PRO-BIOTIC
Coming soonSkin & Coat
Skin & Coat
RELIEF
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How it works

Three steps to a happier dog

Take the quiz

Tell us about your dog - age, breed and what concerns you most. Sixty seconds.

We deliver monthly

Your chews arrive at your door - monthly subscription with free shipping.

Watch them thrive

See the difference in their energy, mood and mobility - most owners notice it within weeks.

Start the quiz
Diagram of a dog's hip and knee joint showing cartilage and joint fluid
The hero ingredient

Why Type II Collagen Colartix?

The structural protein that cartilage is actually made of - not a generic “joint blend”.
Backed by clinical research for comfort and mobility in active and senior dogs.
Paired with glucosamine and green-lipped mussel for added prevention and support.
Learn the science

Take our 60-second quiz

Tell us about your dog and we'll recommend the right chew for them.

Find their chew
We read the labels

We read the labels so you don't have to

tailkindRecommended
Ingredient QualityType II Collagen Colartix®
DosingClinically meaningful volumes for real impact
Made inGMP+ facility, European Union
CommitmentNo lock-in - buy once or join the pack
A leading competitor
Ingredient QualityGeneric “joint blend”
DosingHidden in a proprietary blend
Made inUnspecified
CommitmentLock-in & fees
What makes us different

Three principles, written on the wall

1

Human-grade ingredients

Premium ingredients sourced to the standard you'd expect in your own supplements.

2

Full transparency

No proprietary blends. Every ingredient and dosage carefully selected and displayed - nothing to hide.

3

Designed to display

Recyclable, beautiful pouches that belong on your countertop, not buried behind the gravy granules.

Happy white bichon frise lying down and smiling at home
Key benefits

Every day, a little kinder

Easy mornings

Less stiffness after rest - more energy for the things they love.

More play

Willingness to run, leap and fetch like the younger dog you remember.

Long-term protection

Joint-first care that supports cartilage and normal joint function.

Visibly better coat

A softer, glossier coat and healthier skin - a happy side effect.

What's in it

Effective dosages, fully published

Type II Collagen100mg
Type II Collagen
The structural protein cartilage is actually made of - not a generic 'joint blend'. Ours is genuine Colartix®, a patented cartilage matrix that supports cartilage structure and normal joint function as dogs age. It's the reason this formula exists.
Glucosamine HCL200mg
Glucosamine HCL
A natural building block of healthy cartilage. We use the HCL form - the purest, most concentrated kind - at a dose chosen to support everyday joint comfort, not just to look good on a label.
Green Lipped Mussel150mg
Green Lipped Mussel
Freeze-dried whole mussel with a rare omega-3 profile (including ETA) that standard fish oil simply doesn't have. A long-standing favourite of canine joint research, it supports supple, comfortable movement.
MSM200mg
MSM
A natural source of organic sulphur - one of the raw materials the body uses for connective tissue, tendons and ligaments. It supports the structures around the joint, not just the joint itself.
Turmeric (95% curcumin)60mg
Turmeric (95% curcumin)
Standardised to 95% curcuminoids - the active part of turmeric, not just ground spice - and paired with black pepper extract, which significantly improves how much your dog actually absorbs.
Hyaluronic Acid10mg
Hyaluronic Acid
The same molecule found naturally in healthy joint fluid, where it acts as a lubricant and shock absorber. A small, steady daily amount helps keep movement smooth and cushioned.